Modern designer
Andreas Mossner is an advertising executive who, in addition to running his advertising agency and a successful postcard publishing company, has also found the time to invent a new kind of watch.
Andreas Mossner is an advertiser and, in addition to his Advision and a successful postcard publishing company, he has also taken the time to invent a new kind of clock. A new era begins at the Technopark in Zurich. Or at least a new kind of clock will be installed in the transfer hall. This "world first" was invented and designed by Andreas Mossner. His "first large public clock in partime design" has a diameter of just 80 centimetres. However, the next clock with a dial over four meters wide has already been ordered by EWZ and other sponsors. This Mossner clock will be on display as "art in architecture" at Turbinenplatz in Zurich West. The advertiser with the tick for clocks - which, however, do not tick but work by means of a computer - has created a new time format design that displays the time on a round colored surface. The minute and hour scales are combined in such a way that the position of the two ends of the angle shows the time. "Partime is aimed at people who are looking for a playful approach to time and at the same time respond to futuristic design," explains Mossner. His clock is intended to inspire reflection "and can have a thoroughly meditative effect".
Mossner came up with the idea for this time display of the future "while weeding". In his garden just below the Waid restaurant - "with the most beautiful view of Zurich" - Mossner has seen many church towers, but has "never been able to tell the time from a distance". This is now set to change, although the watchmaker from Technopark knows, of course, that his idea will not adorn the towers of our historic churches tomorrow. But at least a prototype of the Partime has already been running for two months for test purposes at a potential sponsor in the former office of Ulrich Zwingli. For Mossner, this is "a symbolic place", as "a new era began" in these rooms with the Reformation.
Pastors, architects, entrepreneurs: more and more time-conscious people are becoming interested in Andreas Mossner's partime. However, time has not yet progressed so far that the advertiser could mutate into a full-time "artist on the building site" with this demand.
Mossner continues to finance his not so time-consuming hobby "with passion" as an advertiser. The two jobs can complement each other perfectly. It was not only the "small change" from a large design contract for Lindor that made the development of Partime possible without outside investors. The creative work with the chocolate balls also rubbed off on the ideas for the dial and vice versa.
Mossner and his Advision designed the entire guide line for Lindor by Lindt & Sprüngli, designed all the packaging and created the print data and binding color fans for franchise entrepreneurs all over the world. Print shops from Moscow to the Arab world to America now work with his data, which continues to fill the 20-year advertising veteran with pride.
Mossner started his career in 1988 with an internship at Advico as a consulting assistant. After recruit school, he worked in the same role at Wirz Werbung and then sought more responsibility in a small agency. Between his oral and written exams as an advertising assistant at Sawi, he set up his own office in Zurich's Seefeld district. In 1993, the company moved to the newly opened Technopark and has employed five people ever since. Mossner, who also graduated as an advertising manager in 1995, has no plans to grow any larger. The ASW sees such a size as "ideal for an owner-managed agency". With twelve employees, there needs to be a deputy boss - "and sooner or later he will set up his own business with the best clients and graphic designers ..."
Advision was the first advertising agency in the Technopark, and it is one of the few that have survived there. The location is ideal for Mossner. In addition to clients such as Canon, Riederalp-Tourismus, Overnight-Kurier and others, he has also looked after many start-ups. He invented the name and logo for Nexus. He has been at Technopark for 14 years, where he regularly does "advertising for inventors and engineers". He is well practiced and knows how to reinterpret and present an idea so that it is understood by manufacturers or investors.
"With jobs like this, I've become an inventor myself," says Mossner. In the technology stronghold of Switzerland, people have tended to smile about his invention Partime until now. "Or the universities or engineering firms approached immediately wanted far too much money for further development," complains Mossner. So his nine prototypes were built in Slovenia, where the idea was immediately met with "great enthusiasm and commitment".
At the moment, Mossner sees a future for his clock primarily as "art in construction". Architects and sponsors are also the most pleasant clients because they are "looking for something individual". Although the market for wall clocks is broader in the furniture trade, it is already dominated by everything from Ikea to Theo Jakob. A wristwatch is "a dream of the future". In this market, which is boiling over worldwide, "the battle is very tough".
Mossner and his girlfriend find an alternative world to this everyday life in the market by wild camping. He "takes a lake", for example in Sardinia or the River Ebro in Spain. "It's then mine for a week." That's possible if you behave properly and don't leave any garbage behind. He enjoys similar adventures with his motorized rubber boat. For two days, he sailed like a fish through the canals of Venice.
The interview time is up when Andreas Mossner remembers as he leaves that he used to lecture at Sawi and now sits on the SW examination board.
How he found the time to found a successful publishing house with postcards of Zurich three years ago remains a mystery for a few seconds. But a person has to have some kind of hobby, after all. Mossner takes photographs. And his subjects, such as the crowded Bahnhofstrasse on the day of the inauguration of the new Christmas lights or a view from a very rare construction crane at the Urania, are now among the bestsellers in many Zurich souvenir stores.
Andreas Panzeri
Mossner came up with the idea for this time display of the future "while weeding". In his garden just below the Waid restaurant - "with the most beautiful view of Zurich" - Mossner has seen many church towers, but has "never been able to tell the time from a distance". This is now set to change, although the watchmaker from Technopark knows, of course, that his idea will not adorn the towers of our historic churches tomorrow. But at least a prototype of the Partime has already been running for two months for test purposes at a potential sponsor in the former office of Ulrich Zwingli. For Mossner, this is "a symbolic place", as "a new era began" in these rooms with the Reformation.
Pastors, architects, entrepreneurs: more and more time-conscious people are becoming interested in Andreas Mossner's partime. However, time has not yet progressed so far that the advertiser could mutate into a full-time "artist on the building site" with this demand.
Mossner continues to finance his not so time-consuming hobby "with passion" as an advertiser. The two jobs can complement each other perfectly. It was not only the "small change" from a large design contract for Lindor that made the development of Partime possible without outside investors. The creative work with the chocolate balls also rubbed off on the ideas for the dial and vice versa.
Mossner and his Advision designed the entire guide line for Lindor by Lindt & Sprüngli, designed all the packaging and created the print data and binding color fans for franchise entrepreneurs all over the world. Print shops from Moscow to the Arab world to America now work with his data, which continues to fill the 20-year advertising veteran with pride.
Mossner started his career in 1988 with an internship at Advico as a consulting assistant. After recruit school, he worked in the same role at Wirz Werbung and then sought more responsibility in a small agency. Between his oral and written exams as an advertising assistant at Sawi, he set up his own office in Zurich's Seefeld district. In 1993, the company moved to the newly opened Technopark and has employed five people ever since. Mossner, who also graduated as an advertising manager in 1995, has no plans to grow any larger. The ASW sees such a size as "ideal for an owner-managed agency". With twelve employees, there needs to be a deputy boss - "and sooner or later he will set up his own business with the best clients and graphic designers ..."
Advision was the first advertising agency in the Technopark, and it is one of the few that have survived there. The location is ideal for Mossner. In addition to clients such as Canon, Riederalp-Tourismus, Overnight-Kurier and others, he has also looked after many start-ups. He invented the name and logo for Nexus. He has been at Technopark for 14 years, where he regularly does "advertising for inventors and engineers". He is well practiced and knows how to reinterpret and present an idea so that it is understood by manufacturers or investors.
"With jobs like this, I've become an inventor myself," says Mossner. In the technology stronghold of Switzerland, people have tended to smile about his invention Partime until now. "Or the universities or engineering firms approached immediately wanted far too much money for further development," complains Mossner. So his nine prototypes were built in Slovenia, where the idea was immediately met with "great enthusiasm and commitment".
At the moment, Mossner sees a future for his clock primarily as "art in construction". Architects and sponsors are also the most pleasant clients because they are "looking for something individual". Although the market for wall clocks is broader in the furniture trade, it is already dominated by everything from Ikea to Theo Jakob. A wristwatch is "a dream of the future". In this market, which is boiling over worldwide, "the battle is very tough".
Mossner and his girlfriend find an alternative world to this everyday life in the market by wild camping. He "takes a lake", for example in Sardinia or the River Ebro in Spain. "It's then mine for a week." That's possible if you behave properly and don't leave any garbage behind. He enjoys similar adventures with his motorized rubber boat. For two days, he sailed like a fish through the canals of Venice.
The interview time is up when Andreas Mossner remembers as he leaves that he used to lecture at Sawi and now sits on the SW examination board.
How he found the time to found a successful publishing house with postcards of Zurich three years ago remains a mystery for a few seconds. But a person has to have some kind of hobby, after all. Mossner takes photographs. And his subjects, such as the crowded Bahnhofstrasse on the day of the inauguration of the new Christmas lights or a view from a very rare construction crane at the Urania, are now among the bestsellers in many Zurich souvenir stores.
Andreas Panzeri
