Traveling new territory
Tourismus Freiburghaus and Partners are designing the first image campaign for the Travel Agency Association.
Tourismus Freiburghaus and partners design the first image campaign for the travel agency association. The best vacations can be found in the travel agencies of the Swiss Travel Agency Association (SRV). This is the leitmotif of the first image campaign of the industry association and its members. 900 active members - many independents, but also chain stores such as Kuoni, Hotelplan and Tui - want to use it to communicate their strengths. Travel enthusiasts and holidaymakers should know the advantages of booking the best weeks of the year with a specialist. The travel agency association is deliberately not taking a confrontational approach to the online travel market - after all, most of its members have one foot in it. Instead, the strategically strong BSW agency Freiburghaus und Partner in Bern has succeeded in distilling a genuine USP from the service package. Idea: Only where vacations and trips are planned, booked, reserved and handled on a daily basis do people know the dream beaches off the beaten track. Or
Celebrity restaurants that not even the locals know.
Everyone should benefitThis argument has been realized with simple, stringent implementations for TV advertising, print and online, accompanied by POS stands, carrier bags and public transport hangers and dispensers. The Schönsteferien.ch website with the travel agency finder ensures that every single member benefits.
In line with an integrated and sustainable advertising strategy, the industry was already prepared for this brilliant presentation in 2006 with various measures under the motto "travel know-how - our passion, our future". To this end, over 40 training courses were held in all language regions with around 500 participants.
In addition to all members of the association, industry partners such as airlines, airport operators, foreign travel agencies, insurance companies, IT service providers, specialist media and others are also involved with financial contributions. The resulting win-win situation is evidence of industry-wide solidarity, according to the association.
Andreas Panzeri
Celebrity restaurants that not even the locals know.
Everyone should benefitThis argument has been realized with simple, stringent implementations for TV advertising, print and online, accompanied by POS stands, carrier bags and public transport hangers and dispensers. The Schönsteferien.ch website with the travel agency finder ensures that every single member benefits.
In line with an integrated and sustainable advertising strategy, the industry was already prepared for this brilliant presentation in 2006 with various measures under the motto "travel know-how - our passion, our future". To this end, over 40 training courses were held in all language regions with around 500 participants.
In addition to all members of the association, industry partners such as airlines, airport operators, foreign travel agencies, insurance companies, IT service providers, specialist media and others are also involved with financial contributions. The resulting win-win situation is evidence of industry-wide solidarity, according to the association.
Andreas Panzeri
