The painting studio joins forces with success

The Basel clothing brand Erfolg is collaborating with Malstube as part of an unusual project: The Zurich-based advertising agency is creating text for the T-shirts in the summer collection. The shirts of the Erfolg brand are characterized by a body-hugging cut, but also by the unusual placement of the label with the lettering: this is always attached to the outside of the sleeve hem. Previously, Erfolg's web address was on the back. However, Malstube copywriter and Erfolg shirt wearer Thomas Meyer thought that this small space could be used in a different way and presented Erfolg with a series of sayings: "Call your mother today", "Drink more water" and "Your body is your friend". The idea of using the label as a philosophical forum was met with enthusiasm by Erfolg. The current 2007 summer collection is therefore accompanied by eight randomly distributed Malstube texts on the shirts.