Radio 24 is expanding its programming
On April 2, 2007, Radio 24 will launch its biggest programming changes in five years. The Zurich-based station aims to further consolidate its leading position and is significantly expanding its programming: Radio 24 is the first and only German-Swiss radio station to broadcast half-hourly news updates from 5:30 a.m. to 8 p.m.
On April 2, 2007, Radio 24 will launch its biggest programming changes in five years. The Zurich-based station aims to further consolidate its leading position and is significantly expanding its programming: Radio 24 is the first and only German-Swiss radio station to broadcast half-hourly news updates from 5:30 a.m. to 8 p.m.
As the station announced in a press release, traffic, stock market, and business news coverage will also be expanded, Saturday evenings will feature a new show, and Radio 24«s music programming will become more varied and diverse. Program Director Markus Mager is convinced that these changes will set Radio 24 even further apart from its competitors: »In an era when radio is facing increasing competition from new media formats such as the internet and podcasts, a station must be innovative and consistently capitalize on its strengths and advantages.” Radio 24 isn’t being reinvented, but it is becoming even better. The programming team is implementing changes across all aspects of the lineup: news and information, public service content, and the daytime, evening, and weekend schedules are being expanded and adapted to the new landscape.
As the station announced in a press release, traffic, stock market, and business news coverage will also be expanded, Saturday evenings will feature a new show, and Radio 24«s music programming will become more varied and diverse. Program Director Markus Mager is convinced that these changes will set Radio 24 even further apart from its competitors: »In an era when radio is facing increasing competition from new media formats such as the internet and podcasts, a station must be innovative and consistently capitalize on its strengths and advantages.” Radio 24 isn’t being reinvented, but it is becoming even better. The programming team is implementing changes across all aspects of the lineup: news and information, public service content, and the daytime, evening, and weekend schedules are being expanded and adapted to the new landscape.
