Wine and enjoyment TV successfully launched
The video blog "Wein und Genuss TV " has been broadcast via Ernestopauli.ch since the beginning of February. Since its launch, the number of visitors to the site has increased by 30 percent. With around 130,000 visitors a month, it is now the most visited wine website in Switzerland.
The makers call it "cellar television", but they make a substantial program with simple means. The four contributions so far do not simply present wines, but portray entire wine regions with original footage and interviews, such as Mendoza in Argentina. Another video blog explores the question of whether Cypriot wine actually has an aphrodisiac effect. The first article about a Swiss wine region will soon follow: PR professional and TV presenter Klaus J. Stöhlker takes a close look at the red wine stronghold of Salgesch in Valais.
As alcohol advertising is banned on national public television but not on Internet TV, this could provide an attractive, cost-effective advertising window for Swiss wines, according to Presseportal.ch.
The makers call it "cellar television", but they make a substantial program with simple means. The four contributions so far do not simply present wines, but portray entire wine regions with original footage and interviews, such as Mendoza in Argentina. Another video blog explores the question of whether Cypriot wine actually has an aphrodisiac effect. The first article about a Swiss wine region will soon follow: PR professional and TV presenter Klaus J. Stöhlker takes a close look at the red wine stronghold of Salgesch in Valais.
As alcohol advertising is banned on national public television but not on Internet TV, this could provide an attractive, cost-effective advertising window for Swiss wines, according to Presseportal.ch.
