Publicitas Index rises again in February
The daily newspapers continued to benefit from the good economic situation in February: thanks to the pleasing development of job advertisements, the year-on-year comparison is positive and the Publicitas Index rose by 0.7 points to 95.2 points within a month.
The daily newspapers continued to benefit from the good economic situation in February: thanks to the pleasing development of job advertisements, the year-on-year comparison is positive and the Publicitas Index rose by 0.7 points to 95.2 points within a month.
Compared to the previous year, the index of job advertisements climbed by 3.8 points to 165.9 points, as PubliGroupe subsidiary Publicitas reported last Thursday. A favorable trend is also underway for occasional advertisements, which rose sharply mainly due to the referendums and elections in March.
In contrast, there was another slight decline in commercial advertisements. Publicitas attributes this to the reluctance of car importers and telecom companies to invest. Real estate advertisements were also down. The index for real estate advertisements fell by 0.4 points to 95.9 points.
Compared to the previous year, the index of job advertisements climbed by 3.8 points to 165.9 points, as PubliGroupe subsidiary Publicitas reported last Thursday. A favorable trend is also underway for occasional advertisements, which rose sharply mainly due to the referendums and elections in March.
In contrast, there was another slight decline in commercial advertisements. Publicitas attributes this to the reluctance of car importers and telecom companies to invest. Real estate advertisements were also down. The index for real estate advertisements fell by 0.4 points to 95.9 points.
