Migros Culture Percentage celebrates with Weber Harbeke
In order to find a worthy setting for its 50th anniversary, Migros Culture Percentage invited three agencies to present their ideas. Weber Harbeke came up with a convincing multi-stage concept that would give the various anniversary activities a uniform appearance and communicate the diversity of Migros Culture Percentage.
In order to find a worthy setting for its 50th anniversary, Migros Culture Percentage invited three agencies to present their ideas. Weber Harbeke came up with a convincing multi-stage concept that would give the various anniversary activities a uniform appearance and communicate the diversity of Migros Culture Percentage.
Migros Culture Percentage is a voluntary commitment by Migros in the areas of culture, society, education, leisure and business. The idea goes back to Migros founder Gottlieb Duttweiler. The Culture Percentage has been enshrined in Migros' articles of association since 1957. Its institutions, projects and activities give a broad section of the population access to cultural and social services. The advertising measures are currently being developed. The first results can be expected this spring.
Migros Culture Percentage is a voluntary commitment by Migros in the areas of culture, society, education, leisure and business. The idea goes back to Migros founder Gottlieb Duttweiler. The Culture Percentage has been enshrined in Migros' articles of association since 1957. Its institutions, projects and activities give a broad section of the population access to cultural and social services. The advertising measures are currently being developed. The first results can be expected this spring.
