Advertising company launches for Cablecom

The telecommunications group Cablecom is launching a new offer: with Cablecom Digital Phone you can now make free calls to the Swiss fixed network around the clock. The launch campaign was conceived and realized by the Zurich-based agency Werbeanstalt Schweiz. On the day of the launch, the agency was able to get an idea of how people felt as soon as they saw the news on the billboards. The corresponding emotions were subsequently captured in advertisements, e-boards, internet banners and a widely distributed direct mailing.