SRG and UEFA sign Euro08 contracts
SRG and the European Football Association signed an agreement today regarding radio and television broadcasts of the 2008 European Football Championship. With this agreement, SRG becomes the official rights holder in Switzerland.
SRG and the European Football Association (Uefa) have today signed an agreement concerning the radio and TV broadcasts of the 2008 European Football Championship. SRG will thus become the official rights holder for the tournament in Switzerland. SRG's TV channels (SF, TSR and TSI) will provide exclusive coverage of the 31 matches of the sporting event in Switzerland in the form of live broadcasts and highlight programs. SRG SSR will also make the signals from the matches available in high-definition format. SRG SSR will acquire non-exclusive rights for the radio stations (SR DRS, RSR and RSI). As part of the partnership, the television and radio stations will also report extensively on the major Euro 2008 event in the run-up to the match.
Armin Walpen, Director General of SRG, is quoted in the press release as saying: "Euro 2008 is a good thing for Switzerland, and our contract with Uefa is a prerequisite for support and enthusiasm in our country". Philippe Le Floc'h, Director of Marketing and Media Rights at Uefa, commented on this contract: "Uefa is delighted to welcome SRG to the exclusive circle of broadcasters. SRG is undisputedly the number one radio and television company in Switzerland."
This agreement does not cover SRG's possible involvement in host broadcasting. As is already known, Uefa is seeking its own solutions for the production of the 15 matches in Swiss stadiums. The parties have agreed not to disclose the financial compensation.
Armin Walpen, Director General of SRG, is quoted in the press release as saying: "Euro 2008 is a good thing for Switzerland, and our contract with Uefa is a prerequisite for support and enthusiasm in our country". Philippe Le Floc'h, Director of Marketing and Media Rights at Uefa, commented on this contract: "Uefa is delighted to welcome SRG to the exclusive circle of broadcasters. SRG is undisputedly the number one radio and television company in Switzerland."
This agreement does not cover SRG's possible involvement in host broadcasting. As is already known, Uefa is seeking its own solutions for the production of the 15 matches in Swiss stadiums. The parties have agreed not to disclose the financial compensation.
