The Web2com Index rises to 104.0 points in February
The Web2com index rose to 104.0 points in February 2007, exceeding the level recorded in February of the previous year. In addition to a general upturn in the advertising industry, this upward trend is driven primarily by the tourism and finance sectors.
The Web2com index rose to 104.0 points in February 2007 and is thus higher than in February of the previous year. In addition to a general upturn in the advertising industry, and in Internet advertising in particular, this upward trend is being boosted above all by a number of important sectors such as tourism and finance. As a recent study (Outsell) from America shows, Internet advertising is also expected to grow in the USA in 2007 (+18 %). The largest increase is expected in search engine marketing (+ 39 %).
The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It is therefore intended to show how internet advertising is developing in Switzerland.
The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It is therefore intended to show how internet advertising is developing in Switzerland.
