GEMI index records growth in February
The overall market is growing slightly, while electronic media are growing at an above-average rate and online media continue to show strong growth, up 5 index points.
The Goldbach Electronic Media Index (GEMI) showed no surprises in February: the overall market grew slightly (+ 1), while electronic media grew at an above-average rate (+ 2) and online continued to grow strongly with 5 index points. There were no surprises in the development of advertising pressure in Switzerland in February. The overall market grew by 1 index point to 183 (182), while the electronic media as a whole recorded an increase of 2 index points to 361 (359).
Within the electronic media, February 2007 is also reminiscent of last year: TV continues to grow by 1 index point to 364 (363), radio maintains the level of 255 index points, the same applies to teletext with 144 index points. By contrast, the Internet topped all advertising media surveyed with growth in advertising pressure of 5 index points to 266 (261).
The GEMI is based on the data published by Media Focus for published advertising and advertising pressure. As the AIS advertising expenditure statistics will not be continued, current adscreen data will not be published.
Within the electronic media, February 2007 is also reminiscent of last year: TV continues to grow by 1 index point to 364 (363), radio maintains the level of 255 index points, the same applies to teletext with 144 index points. By contrast, the Internet topped all advertising media surveyed with growth in advertising pressure of 5 index points to 266 (261).
The GEMI is based on the data published by Media Focus for published advertising and advertising pressure. As the AIS advertising expenditure statistics will not be continued, current adscreen data will not be published.
