Basel staff helped Basel churches
Fundraising A fundraising campaign organized by the Protestant and Catholic churches in Basel was a failure: The campaign, which included 10,000 addressed direct mailings, cost 25,000 francs but ultimately yielded only 50 donations totaling 4,913 francs.
Fundraising A fundraising campaign by the Protestant and Catholic churches in Basel was a failure: the campaign with 10,000 addressed direct mailings cost 25,000 francs, but in the end only brought in 50 donations totaling 4,913 francs. Xaver Pfister, spokesman for the Catholic Church, calls it a flop, saying that they had hoped to at least recoup the costs. The churches, affected by a loss of members, had tested whether they could attract donations from people far removed from the church with the advertising campaign. The trick: the pure direct marketing only brought in 2913 francs. The remaining 2,000 francs were donated by an individual - after the free newspaper Baslerstab reported on the flop in the fall. In April, it launches a testimonial campaign, this time via advertisements and cards: four people tell why they joined or rejoined the church. "We want to make the topic of church membership socially acceptable again," says Pfister.
