Fundamental strength
Finance: McCann Erickson developed the XL Capital campaign for the fifth consecutive year.
Finance McCann Erickson designed XL Capital's campaign in its fifth year McCann Erickson Zurich's campaign for XL Capital is entering its fifth year with fundamental strength. The agency's initial task was to make XL Capital known and position it in the international financial world. XL Capital is an insurer, reinsurer and financial services provider "with fundamental financial strength to cover the world's biggest risks", as Barry Brewer, Vice President Marketing at XL, assures us. After the first year, the campaign had already "increased awareness of XL Capital within the target group by 95 percent", CD Peter Rettinghausen at McCann Erickson is proud to report.
The continuation of this success story has now started with three new motifs. McCann Erickson and her AD Tom Kees, together with photographer Tom Nagy, have photographed the world's largest solar field in southern Germany, oil fields off the Californian coast and the shipyards in Hamburg.
The international campaign for XL Capital appears in financial and leading titles in the USA, England, Germany, France, Spain and Switzerland.
Andreas Panzeri
The continuation of this success story has now started with three new motifs. McCann Erickson and her AD Tom Kees, together with photographer Tom Nagy, have photographed the world's largest solar field in southern Germany, oil fields off the Californian coast and the shipyards in Hamburg.
The international campaign for XL Capital appears in financial and leading titles in the USA, England, Germany, France, Spain and Switzerland.
Andreas Panzeri
