SRG convergence: Trimedial children's program starts in August
«Zambo» is the name of the new joint children's program from Swiss Television (SF) and Radio DRS. The tri-media offering will be available via television, radio, and the Internet starting in late August.
"Zambo" is the first trimedial editorial office of SF and Radio DRS to implement media convergence. SF spokesperson David Affentranger confirmed a report by Blick am Abend at the request of the news agency SDA. The format will be headed by the former head of SF's children's program department, Thomas Grond. "Zambo" replaces the previous programs "Tubii" (SF) and "Pirando" (DRS).
