Channelmedia is also parting with Word
After Channelmedia parted ways with Pocketguides last week, it is now also ending its partnership with Word magazine. In doing so, it is further expanding its focus on leading products.
After divesting itself of Pocketguides last week (see ), Channelmedia is now also breaking off its collaboration with Word magazine. The marketer of print products and ambient media is thus continuing the strategic reorientation communicated last week and the associated concentration on leading products. For Stefan Berger, Managing Director of Channelmedia, the decision was not an easy one, as Word is a magazine for urban street culture that is produced with a great deal of enthusiasm and passion. However, the company is pursuing a growth strategy and is concentrating on the products with the greatest potential, Channelmedia writes in a press release.
