TeamBBDO: Rethinking the network

When Christian Rätsch became CEO of BBDO Group Germany in 2023, he began rethinking the network—but not everyone was immediately enthusiastic. Criticism also came from Interone CEO Boris Terwey. Today, those differences are a thing of the past; the restructuring into TEAMBBDO is in full swing. It’s high time for a conversation.

Johannes Hapig - June 30, 2024

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TeamBBDO: Rethinking the network

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