Wemf statistics on media sales do not materialize
WEMF is unable to implement the planned new statistics on net revenues across the various media categories. This is because not all media outlets are willing to provide their net advertising revenues on a monthly basis.
Wemf AG für Werbemedienforschung is unable to realize its planned new statistics on media sales. In the course of the cooperation with Media Focus, the research company had planned to establish monthly media statistics that would reflect net sales in the various media categories. The new statistics would have ensured that only group values are shown and that no conclusions can be drawn about individual media, according to a Wemf statement. The aim of the statistics would have been to show the effective advertising expenditure in Swiss francs for advertising in the media.
According to Wemf, talks with representatives of the various media categories have shown that there is interest in such data. On the other hand, however, not everyone is willing to make net advertising revenues available on a monthly basis. The decisive factor was the decision of those responsible for television and cinema: since they do not want to provide net advertising revenues, the basis for launching cross-media media statistics is currently not given.
Wemf intends to continue its efforts to compile and publish cross-media media statistics with net advertising revenues in the future. It will make the data available should this be requested by representatives of the media, advertising clients and agencies.
According to Wemf, talks with representatives of the various media categories have shown that there is interest in such data. On the other hand, however, not everyone is willing to make net advertising revenues available on a monthly basis. The decisive factor was the decision of those responsible for television and cinema: since they do not want to provide net advertising revenues, the basis for launching cross-media media statistics is currently not given.
Wemf intends to continue its efforts to compile and publish cross-media media statistics with net advertising revenues in the future. It will make the data available should this be requested by representatives of the media, advertising clients and agencies.
