The green balancing act

«Be »eco-friendly«? Yes! Look »eco-friendly”? Not so much! Companies are struggling to find sustainable packaging that triggers an impulse to buy among consumers—but packaging and marketing experts show how this balancing act can be achieved.

Irmela Schwab - August 10, 2024

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The green balancing act

«Be »eco-friendly«? Yes! Look »eco-friendly”? Not so much! Companies are struggling to find sustainable packaging that triggers an impulse to buy among consumers—but packaging and marketing experts show how this balancing act can be achieved.

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