Schweizer Illustrierte refreshes with web TV

 With moving images and a new online presence, Schweizer Illustrierte shines in new splendor. The magazine is thus taking a step from an established print brand to a multi-channel media brand. From now on, it will be possible to watch or download short film clips on topics from the current issue of Schweizer Illustrierte. Web TV is intended to complement the current print edition, Ringier writes in a press release. The magazine's online presence is to be further expanded as an interaction and information platform. In this way, Ringier hopes to guarantee the loyalty of its existing readership and tap into new target groups. The website does not compete with the print edition, but rather supports and complements it.  
The agency Previon was responsible for the new website under the direction of Edna Lisak, who is responsible for Schweizer Illustrierte. The web TV and videocasts are produced in close collaboration with Cashdaily Multimedia Production.