Stable prices and good budget prospects for the PR industry
A majority of leading PR professionals in Switzerland expect communication budgets to rise this year. They anticipate an increase in the range of five percent.
A majority of leading PR professionals in Switzerland expect communication budgets to increase in the current year. They anticipate an increase in the region of five percent. A quarter even anticipate an increase in the double-digit percentage range. These are the findings of the 2007 industry survey conducted by the Professional Register of the Swiss PR Association SPRG. Once again, the industry is looking to the future with optimism. It also expects prices for its services and salaries in the PR industry to remain largely stable compared to the previous year.
The traditional industry survey, which the SPRG has now conducted for the fourteenth time, shows that PR offers will cost the same. However, the comparison also shows that the price ranges are set to narrow significantly. According to the survey, deviations from the average due to extremely cheap offers as well as very high prices have clearly decreased.
Gross annual salaries in the PR sector are expected to remain virtually unchanged compared to 2006. Only the figures in the secretarial sector are below those of the previous year. A certain degree of standardization can be observed in the top segment. The salary band here has become narrower and more than two thirds of respondents earn between CHF 130,000 and CHF 180,000 per year. A similar picture can be seen in the hourly rates, which were surveyed for the first time last year. The average values have fallen slightly in the lowest segment (from 110 to 100 francs). In the upper segment, they have risen slightly and now amount to CHF 280, compared to CHF 275 in the previous year.
The traditional industry survey, which the SPRG has now conducted for the fourteenth time, shows that PR offers will cost the same. However, the comparison also shows that the price ranges are set to narrow significantly. According to the survey, deviations from the average due to extremely cheap offers as well as very high prices have clearly decreased.
Gross annual salaries in the PR sector are expected to remain virtually unchanged compared to 2006. Only the figures in the secretarial sector are below those of the previous year. A certain degree of standardization can be observed in the top segment. The salary band here has become narrower and more than two thirds of respondents earn between CHF 130,000 and CHF 180,000 per year. A similar picture can be seen in the hourly rates, which were surveyed for the first time last year. The average values have fallen slightly in the lowest segment (from 110 to 100 francs). In the upper segment, they have risen slightly and now amount to CHF 280, compared to CHF 275 in the previous year.
