Foaming ideas for Belgian beer
In early May, an eight-member delegation traveled to Leuven, near Brussels, to represent Switzerland at Best Yet—a highlight not only for up-and-coming creatives. The challenge for these creative minds under the age of 29 was to develop a print campaign for the lager Stella Artois within 24 hours.
Manuel Rohrer* (Contexta (4)) and Samuel Huber* (Miami Ad School (1)) competed as Team 1, Filip Wolfensberger* (Maxomedia (3)) and Dominic Zach* (until April Maxomedia (5)) as Team 2. The four were accompanied by juror and team coach Andreas Prokesch (6), owner of Andreas Prokesch Konzepte & Texte, delegate Toni Vetterli ?from the Swiss Press Association, Marco Hendriks (7) from Publicitas, which sponsored the event for the Swiss, and Werbewoche as media partner. One of the two Swiss designs was shortlisted, but unfortunately did not make the podium. In the ninth Best Yet, it was the British team - Julia Earthrowl (Grey) and Gavin Johnson (BMB) - that came out on top. The best young creative minds in Europe also include Yannick Pringels and Antoine de Bellefroid from the College of Advertising and Design Brussels and Emmanuel Guillon and Alban Gallée from TBWA Paris. As Best Yet has already been hosted in England and Belgium, the 2011 event will take place in the home country of the third-place winners, France.
Anne-Friederike Wilhelm
* see also "Heads of the week" in this issue
Anne-Friederike Wilhelm
* see also "Heads of the week" in this issue
