The Swiss are still newspaper readers
The latest Wemf data has been published and shows stagnation in the Swiss daily newspaper business. Only the free newspaper 20 Minuten was able to make massive gains and now reaches as many readers as Blick and Tagi combined.
For the second time, the Mach Basic and Mach Consumer market and readership studies are being published in March in addition to the September publication. Thanks to the half-yearly publication rhythm, publishers and the advertising industry have more up-to-date data. According to Wemf, the new readership figures show that the Swiss readership continues to be a nation of newspaper readers. 90.3 percent of the Swiss population read a newspaper and 92.9 percent read a magazine. These figures have remained relatively stable since 2000.
The first surveys of the Wemf readership survey Mach Basic 2007 show a stagnation in the Swiss daily newspaper business. Overall, readership figures remain stable, although they are falling for some titles. The only big winner is the free newspaper 20 Minuten, which has seen strong growth. It now has almost as many readers as Blick and Tages Anzeiger combined. Every day, 1,170,000 Swiss Germans read the free newspaper. That is 54,000 readers or almost five percent more than since the last survey in September 2006.
The three major daily newspapers, on the other hand, lost readers. Blick lost 21,000 readers (minus 2.9 per cent) and now has a readership of 694,000. The Tages-Anzeiger saw little change, with its readership falling from 551,000 to 534,000. The Mittelland Zeitung is read by 435,000 people, compared with 449,000 in the previous year. The Berner Zeitung was the only major daily newspaper to record an increase in readership, with 5,000 new readers since the last Mach Basic, giving it a readership of 395,000. It is followed by the Neue Zürcher Zeitung (308,000 readers), the Neue Luzerner Zeitung (284,000), the Südostschweiz (243,000), the St. Galler Tagblatt (2140,000) and the Basler Zeitung (204,000). All of them recorded slight losses.
In French-speaking Switzerland, Le Matin remains the most widely read newspaper with 321,000 readers, followed by 24 Heures (242,000), the Tribune de Genève (169,000) and Le Temps (118,000). These newspapers have also lost ground. The free newspapers Heute, 20 Minutes and le Matin bleu, which were only launched in the last two years, are not yet included in the study. However, according to the news agency SDA, these will be published in the next few days.
Sonntagsblick remains the most popular Sunday newspaper. It made slight gains and now has more than one million readers (1,005,000). The Sonntagszeitung, on the other hand, suffered a slight decline and now reaches 785,000 people. The NZZ am Sonntag increased slightly to 466,000 readers.
The most widely read paid magazine is still KTipp with 1.012 million readers, followed by Beobachter and Schweizer Illustrierte, both of which fell below the one million mark with 998,000 readers each. Weltwochen, which is still read by 378,000 Swiss, also lost ground.
The weekly free newspapers from Coop and Migros remain the largest publications. The Coop newspaper is clearly in the lead with 2.63 million readers. The Migros magazine follows with just under 2.3 million readers.
The latest survey is based on a survey of 24,133 people, around 17,400 of whom live in German-speaking Switzerland.
The first surveys of the Wemf readership survey Mach Basic 2007 show a stagnation in the Swiss daily newspaper business. Overall, readership figures remain stable, although they are falling for some titles. The only big winner is the free newspaper 20 Minuten, which has seen strong growth. It now has almost as many readers as Blick and Tages Anzeiger combined. Every day, 1,170,000 Swiss Germans read the free newspaper. That is 54,000 readers or almost five percent more than since the last survey in September 2006.
The three major daily newspapers, on the other hand, lost readers. Blick lost 21,000 readers (minus 2.9 per cent) and now has a readership of 694,000. The Tages-Anzeiger saw little change, with its readership falling from 551,000 to 534,000. The Mittelland Zeitung is read by 435,000 people, compared with 449,000 in the previous year. The Berner Zeitung was the only major daily newspaper to record an increase in readership, with 5,000 new readers since the last Mach Basic, giving it a readership of 395,000. It is followed by the Neue Zürcher Zeitung (308,000 readers), the Neue Luzerner Zeitung (284,000), the Südostschweiz (243,000), the St. Galler Tagblatt (2140,000) and the Basler Zeitung (204,000). All of them recorded slight losses.
In French-speaking Switzerland, Le Matin remains the most widely read newspaper with 321,000 readers, followed by 24 Heures (242,000), the Tribune de Genève (169,000) and Le Temps (118,000). These newspapers have also lost ground. The free newspapers Heute, 20 Minutes and le Matin bleu, which were only launched in the last two years, are not yet included in the study. However, according to the news agency SDA, these will be published in the next few days.
Sonntagsblick remains the most popular Sunday newspaper. It made slight gains and now has more than one million readers (1,005,000). The Sonntagszeitung, on the other hand, suffered a slight decline and now reaches 785,000 people. The NZZ am Sonntag increased slightly to 466,000 readers.
The most widely read paid magazine is still KTipp with 1.012 million readers, followed by Beobachter and Schweizer Illustrierte, both of which fell below the one million mark with 998,000 readers each. Weltwochen, which is still read by 378,000 Swiss, also lost ground.
The weekly free newspapers from Coop and Migros remain the largest publications. The Coop newspaper is clearly in the lead with 2.63 million readers. The Migros magazine follows with just under 2.3 million readers.
The latest survey is based on a survey of 24,133 people, around 17,400 of whom live in German-speaking Switzerland.
