Award for fair advertising with children
The children's aid organization Terre des hommes and Schweizer Werbung are presenting an award for exemplary advertising featuring children for the first time. The organizers of Child Guardian 07 are committed to ensuring that children are protected in advertising and are not discriminated against or exploited.
The children's charity Terre des hommes and Swiss Advertising are awarding a prize for exemplary advertising with children for the first time. The initiators of Child guardian 07 are concerned that children should be protected in advertising and not discriminated against or even instrumentalized, according to the charity's press release. An advertisement and a TV spot will be honored and awarded on May 4, Advertising Day. While the agency and the advertising client will receive a symbolic prize, the highly endowed prize money will go towards Terre des hommes' child protection projects in Switzerland.
