Child The Agency stages a powerful appearance for Schenker Storen
Schenker Storen’s products are as powerful and durable as many a Schwing wrestler. Child highlights these parallels as part of its current sponsorship campaign for Swiss Schwing.
The traditional Swiss brand recently launched its new outdoor campaign (Werbewoche.ch reported). The sponsorship commitment now follows under the same umbrella idea. The advertising material was once again designed and created by Child The Agency.
Because the values and down-to-earth nature of wrestling fit in with Schenker Storen's corporate philosophy, the brand actively sponsors many up-and-coming talents as well as its figurehead Armon Orlik. The successful wrestler, together with Lars Voggensperger, is the protagonist in the current TV sponsorship spots, which will be broadcast on SRF until mid-August in connection with the wrestling festival broadcasts.
To accompany this, several sponsorship advertisements were created that focus on the topic of swinging with a charming comparison to the company's own products.
Responsible at Schenker Blinds: Doris Winnewisser (Head of Group Marketing Communications and Product Management), Tamara Lutz (Digital Marketing Manager). Responsible at Child The Agency: Nadine Bachmann, Giovanni Chiarelli. Alessandro Egro.
