Advertising level also rises in February
Gross advertising spending in Switzerland rose by 8.3 percent in February 2007 compared with the previous year. Total spending amounted to 259.2 million francs, according to Media Focus in its monthly report released on Monday.
Gross advertising investment in Switzerland rose by 8.3 percent in February 2007 compared to last year. They amounted to a total of CHF 259.2 million, as Media Focus writes in its monthly report on Monday. Internet advertising, advertising in consumer magazines and in the daily press saw above-average growth. Advertising pressure stagnated in the other media groups. The only exception is cinema, which recorded a sharp drop in investment.
In terms of advertising markets, the federal vote on March 11 had a major impact. Political campaigns recorded an increase of 107%. Non-profit campaigns (+55.8%), IT (+57.7%) and finance (+31%) also recorded strong growth. In contrast, tobacco (-80%), energy (-30.3%) and beverages (-21.5%) fell sharply. Migros, Coop, Swisscom, Toyota and Protecter & Gamble booked the most advertising in February 2007.
In terms of advertising markets, the federal vote on March 11 had a major impact. Political campaigns recorded an increase of 107%. Non-profit campaigns (+55.8%), IT (+57.7%) and finance (+31%) also recorded strong growth. In contrast, tobacco (-80%), energy (-30.3%) and beverages (-21.5%) fell sharply. Migros, Coop, Swisscom, Toyota and Protecter & Gamble booked the most advertising in February 2007.
