Today, Le matin bleu and 20 minutes reach over 200,000 readers
The free newspaper Heute reaches 211,000 readers, Matin Bleu 309,000 and 20 minutes 241,000. However, this was not communicated in all media and led Wemf to intervene.
Wemf Director Marco Bernasconi has been in office for less than 30 days and already he has to intervene to clarify matters. On March 27, the French-speaking Swiss commuter newspapers 20 minutes and Matin bleu communicated readership figures "that are not always based on Wemf figures", he announced. This is surprising, as both titles are not yet included in Mach Basic 2007-1, which was published on the same day. However, Wemf had conducted an extra study in French-speaking Switzerland from April to December 2006 using 4206 interviews, which the two publishers were also allowed to publish on March 27. Obviously incorrect. The figures now published by Wemf itself are 309,000 readers for Matin Bleu, which was launched on October 31, 2005, and 241,000 readers for 20 minutes, which was launched on March 8, 2006. "The results for both titles are comparable on a one-to-one basis", Wemf states.
Ringier's free newspaper Heute has also commissioned its readership figures. In German-speaking Switzerland, the paper reached 211,000 readers. This roughly corresponds to the reach of the St. Galler Tagblatt (214,000) or the Basler Zeitung (204,000). 20 Minuten, Switzerland's largest free newspaper, has 1,170,000 readers.
Ringier's free newspaper Heute has also commissioned its readership figures. In German-speaking Switzerland, the paper reached 211,000 readers. This roughly corresponds to the reach of the St. Galler Tagblatt (214,000) or the Basler Zeitung (204,000). 20 Minuten, Switzerland's largest free newspaper, has 1,170,000 readers.
