Media agency "Pilot Suisse" launched in Zurich
Ahmad Hoteit, Ben Moser, and the German agency group Pilot are launching the media agency «Pilot Suisse» in Zurich. New approaches and effective communication solutions are expected to breathe new life into the Swiss market.
The two long-standing media and communications experts Ahmad Hoteit and Ben Moser have founded an agency in Zurich together with the Pilot agency group. Pilot Suisse aims to optimize the impact of budgets with creative media ideas and individual support, thus giving advertisers an advantage over the competition. The agency primarily targets "Swiss challenger brands", as it is called, and relies on "innovative approaches in areas such as geomarketing, retail media, integrated moving image advertising and creative optimization". The agency has access to the full range of services offered by the Pilot agency group.
Pilot Suisse also acts as the Swiss location of "Local Planet", it continues. In this international network, independent media agencies work together to develop solutions for complex tasks relating to international media planning.
The media agency's launch clients include the jewelry store Graff Diamonds and the manufacturer of large household appliances Haier.
Experienced managing directors
The two managing partners Ahmad Hoteit and Ben Moser have been active in the Swiss market for many years and have an excellent network in the industry as a well-established team: Ahmad Hoteit has worked in various global media networks since 2007 - most recently at MediaCom Switzerland as Managing Partner. "For me, expertise, leadership, credibility and effective communication are the essential foundations for a trusting and long-term collaboration," explains Hoteit. "We are determined to bring brands to the top with the courage to break new ground, passion and innovation. Advertisers in Switzerland often lack appreciation and creative solutions - we are changing that! Because the modern media landscape offers immense opportunities for growth, both in digital and traditional media. We make this potential visible with a determined challenger mentality. Even with a small budget, a dedicated team can achieve great things. And because this is our aspiration, our customers always speak to experienced professionals."
Ben Moser also comes from MediaCom Switzerland, where he was CEO for many years. In total, he can look back on over ten years of experience in the Swiss marketing and media industry. "As an owner-managed agency, we understand the specific challenges and concerns that our clients face in the Swiss market," says Moser. That's why our collaboration begins long before the media briefing - holistically, in partnership and with a broad marketing perspective. This is the only way we can develop solutions together with our clients that lead to the best possible results."
