Fisch Meier Direkt wins marketing award

The Zurich-based communications agency won the German Direct Marketing Award 2007 and was awarded bronze for its Saab campaign, a mailing campaign commissioned by Saab, a long-standing client of the agency. According to Fisch Meier's press release, the mailings are intended to encourage recipients to take a test drive at Saab. They contain personalized business cards that identify the respective recipient as a test driver. Fisch Meier, who specialize in dialogue-oriented communication, are aiming for a strong involvement of the recipient with this message.
A total of 57 marketing ideas were honored at this year's German Direct Marketing Award, 25 of which were awarded bronze. Fisch Meier Direkt's mailing campaign is the only foreign work to win an award.