Cautious euphoria about the cell phone news show
Four months after the launch of the 100-second news bulletin for cell phones, Swisscom has around 40,000 subscribers. The service got off to a flying start, but interest has since waned.
Four months after the launch of the 100-second news bulletin for cell phones, Swisscom has around 40,000 subscribers. The service got off to a flying start, but interest has since waned.
According to the news agency SDA, Swisscom spokesman Carsten Roetz confirmed a report in the business magazine Bilanz on Thursday that the 40,000 subscriptions had already been reached within a month. Roetz cited the unexpected run on the cell phone service as one reason for the significantly slower growth. On the other hand, some customers jumped ship when the service, which was initially offered free of charge, became subject to a fee (nine francs per month). Advertising also declined. Nevertheless, Swisscom is satisfied and will continue the service, said Roetz. The Kurz-Tagesschau broadcasts all the most important news and weather forecasts from 7 am to 11 pm. It is produced by Swiss Television and presented by Katja Stauber, Cornelia Boesch and Franz Fischlin.
According to the news agency SDA, Swisscom spokesman Carsten Roetz confirmed a report in the business magazine Bilanz on Thursday that the 40,000 subscriptions had already been reached within a month. Roetz cited the unexpected run on the cell phone service as one reason for the significantly slower growth. On the other hand, some customers jumped ship when the service, which was initially offered free of charge, became subject to a fee (nine francs per month). Advertising also declined. Nevertheless, Swisscom is satisfied and will continue the service, said Roetz. The Kurz-Tagesschau broadcasts all the most important news and weather forecasts from 7 am to 11 pm. It is produced by Swiss Television and presented by Katja Stauber, Cornelia Boesch and Franz Fischlin.
