Numéro 10 lets children speak for Groupe Mutuel
Groupe Mutuel is best known for its health care services, but less so for its retirement planning offerings. A TV commercial by the bilingual agency Numéro 10 is now set to change that.
Groupe Mutuel has commissioned the bilingual agency Numéro10 to design and implement its new TV commercial. The insurer is known for its healthcare services, but many people are less aware that Groupe Mutuel also offers pension solutions.
The new campaign aims to strike a balance between health and life in order to position Groupe Mutuel as a global personal insurer. But the subject of life insurance is a sensitive one. There is talk of disability, incapacity and death.
Numéro 10 lets children speak
Numéro 10 presents a concept that lets the children do the talking. A pair of siblings playing and making up a dramatic story in all innocence, while their parents look on in amazement. In this way, the serious things in life are tackled with a dose of humor and lightness that manages to bring a smile to the face. The film was produced with 23bis and the young director Hannah Dobbertin. Further short stories will also be produced as short videos for distribution via digital channels and social networks.
