SFLB: Hedgehogs also love Floralp
Wie die bisherige Kampagne mit Gipfeli, Zopf und Mütschli gezeigt hat, ist Floralp auch für Brot und Co. ein Grund zum schwach werden. Aber auch Tiere verfallen bei SFLB der Butter.
Spillmann/Felser/Leo Burnett has taken up this idea again in a new subject. The classic hedgehogs have now also become addicted to the preferred butter. So much so that they snatch the Floralp Mödeli from the spot.
The motif will be used as a single and double poster in German- and French-speaking Switzerland from May 10. The Mütschli can also be seen again at the same time.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising + Media SMP), Daniela Schmutz-Beutler (Project Manager Floralp SMP), Matthias Glauser (AMS Media). Responsible at SFLB: Maren Beck (text), Oli Kreienbühl (AD), Martin Spillmann (CD), Danielle Dubach, Pam Hügli (consulting), Suzana Kovacevic (art buying); photographer: David Willen. Image editing: Tanja Willen. 3D realizations: Philipe Chrétien.
The motif will be used as a single and double poster in German- and French-speaking Switzerland from May 10. The Mütschli can also be seen again at the same time.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising + Media SMP), Daniela Schmutz-Beutler (Project Manager Floralp SMP), Matthias Glauser (AMS Media). Responsible at SFLB: Maren Beck (text), Oli Kreienbühl (AD), Martin Spillmann (CD), Danielle Dubach, Pam Hügli (consulting), Suzana Kovacevic (art buying); photographer: David Willen. Image editing: Tanja Willen. 3D realizations: Philipe Chrétien.
