Promote MMS Book Forum

 Activemobile is launching an MMS competition for the Swiss book lobby. The aim of this campaign is to establish the virtual library Readme.cc as a forum for exchange between book and Internet culture. The full-service agency created a competition under the motto: "Show me what you're reading! And take a picture of yourself with your favorite book! Anyone can send their picture via MMS and take part in the competition. The virtual library Readme.cc is a Europe-wide exchange forum for books. It arose from the need to mediate between book and Internet culture, according to the press release. The aim of this platform is to establish a forum about books in which everyone can submit tips and reviews on books.