Wear a bike helmet or pray
Prevention I Since 2000, Suva and the Swiss Council for Accident Prevention (bfu) have been working together to promote the use of bicycle helmets. Their efforts have been successful: The helmet usage rate is rising year after year.
Prevention I Since 2000, Suva and the Swiss Council for Accident Prevention (bfu) have been working together to promote bicycle helmet use. With success: The helmet usage rate is rising year after year. Last year alone, the percentage of cyclists who voluntarily wear a helmet increased. The prevention campaigns by Ruf Lanz have also contributed to this success.
In 2007, the creative team once again came up with a striking dramatic concept. The new poster and ad campaign uses two bicycle helmets to illustrate that, after an accident without a helmet, sometimes all you can do is pray. This is not an advertising exaggeration, but unfortunately a reality: Last year alone, around 1,500 people suffered head injuries—some of them severe—in bicycle accidents.
In 2007, the creative team once again came up with a striking dramatic concept. The new poster and ad campaign uses two bicycle helmets to illustrate that, after an accident without a helmet, sometimes all you can do is pray. This is not an advertising exaggeration, but unfortunately a reality: Last year alone, around 1,500 people suffered head injuries—some of them severe—in bicycle accidents.
