Stop domestic violence
Prevention II The Zurich Women’s Center (ZF) is launching the «Stop Domestic Violence» campaign to coincide with the new Protection Against Violence Act taking effect. “Domestic violence must not be tolerated”—that was the brief given to Publicis.
Prevention II The Zurich Women's Center (ZF) launches the "Stop domestic violence" campaign at the same time as the new Protection against Violence Act comes into force. Domestic violence should not be accepted, was the brief given to Publicis. The commercial shows the everyday life of a normal woman with a violent husband. The quiet cinematic realization and the sensitive dramaturgy underline the explosive nature. The poster shows a woman's mouth. Sensual, but with missing teeth, supplemented with the text elements "He loves me" or "He doesn't love me".
