Guerrilla Girl

Telenovelas 80 million viewers in South America and 7 million in Germany can't be wrong: telenovelas about ugly ducklings who work in the fashion scene are extremely successful. This has now been discovered by 3+. The young Swiss television channel launched the cult series "Ugly Betty" this week, ahead of ORF and Sat.1. The idea is based on the Colombian telenovela "Yo soy Betty, la fea". The "Ugly Betty" works for a fashion magazine. And 3+ also uses a fashion magazine to advertise its new hit show every Tuesday at 8 pm. For the guerrilla campaign, the cover of Elle or Amica has been creatively defaced. Who did this? In a telenovela, you can never give away the punch line.