3+ with new monthly record
Young Swiss television continues to climb, increasing its market share in March by 18% compared to the previous month. This means that 3+ already has more viewers than all other Swiss private channels combined.
Young Swiss television continues to climb, increasing its market share in March by 18% compared to the previous month. This means that 3+ already has more viewers than all other Swiss private channels combined. With a market share of 3.3 percent in the advertising-relevant target group of 15 to 49-year-olds and even 3.7 percent among 15 to 34-year-olds in prime time (22:00 to 22:29) in March, 3+ reached 1.5 million viewers per week. This puts 3+ almost on a par with Sat 1 and also overtakes ZDF, Kabel1, Super RTL and ORF2 in the 15-49 age group. As in February, C.S.I. was the most popular program in March, with Thursday being the best day in terms of ratings. A total of 19 prime-time programs achieved a market share of over 5 percent among 15-49 year-olds in March. The program will be further expanded in April: In addition to "Ugly Betty", the two series "Office Girl and "Criminal Minds" will also start their premiere broadcasts before Sat1 and ORF1, as well as "Alias".
