(No) misfortune brings money
Wirz Insurance explains why it pays twice as much to insure your household contents with Mobiliar.
Insurance company Wirz illustrates why it pays off twice over to insure your household contents with Swiss Mobiliar. The irritating word "profit-sharing" has acquired a stale aftertaste since we've only heard it recently in connection with exorbitant bonuses for greedy managers. However, the word has a completely different and extremely pleasant ring to it for the 1.2 million or so people who have insured their household contents with Mobiliar. The number one household insurer in Switzerland regularly gives its customers a share of the profits if the insurance business has gone well for the risk carrier. This means that Mobiliar pays out even if there is no claim. This is made possible by the profit participation that Mobiliar, as a cooperative, pays out to its customers. This year, everyone with household insurance can rejoice - they pay 20 percent less in premiums. Over 100 million francs will be paid out.
For this happy message from Mobiliar, Wirz Werbung developed three print subjects, each of which tells two different stories in one picture. The elaborate, almost photorealistic images were photographed by Ilan Hamra in many detail shots and then recombined or "composed" on the computer.
Two TV commercials are used in parallel with the advertisements, in which the "side-by-side" story is cleverly transferred to the film. Television viewers are likely to think there is a technical error in the production when the same commercial is shown twice in succession. But the irritation is intentional. The audience waits in suspense - only to discover that the second commercial has a completely different resolution. The story with a night-time burglar ends successfully for the burglar in the first case. In the second version, the thief makes a mistake and jams himself against the window. Another story illustrates how a model airplane leaves a window in shambles in the first spot. In the second version, the airplane flies through the house, artfully controlled and thus unmolested, and comes out on the other side. "One damage and we pay," explains the commentary in the first spot. "No damage and we pay too. Furniture. The cooperative that lets its customers share in its success," says the seamlessly following second version.
"These two almost identical spots, one right after the other, form a new mechanism that has never been used before," says CD Matthias Freuler. The production company Wirz & Fraefel, directed by "Cannes Photographer" Ernst Wirz, has once again worked with the old medium of film in this new way for Mobiliar. The wittily mixed soundtrack is by Jinge Jungle.
Andreas Panzeri
For this happy message from Mobiliar, Wirz Werbung developed three print subjects, each of which tells two different stories in one picture. The elaborate, almost photorealistic images were photographed by Ilan Hamra in many detail shots and then recombined or "composed" on the computer.
Two TV commercials are used in parallel with the advertisements, in which the "side-by-side" story is cleverly transferred to the film. Television viewers are likely to think there is a technical error in the production when the same commercial is shown twice in succession. But the irritation is intentional. The audience waits in suspense - only to discover that the second commercial has a completely different resolution. The story with a night-time burglar ends successfully for the burglar in the first case. In the second version, the thief makes a mistake and jams himself against the window. Another story illustrates how a model airplane leaves a window in shambles in the first spot. In the second version, the airplane flies through the house, artfully controlled and thus unmolested, and comes out on the other side. "One damage and we pay," explains the commentary in the first spot. "No damage and we pay too. Furniture. The cooperative that lets its customers share in its success," says the seamlessly following second version.
"These two almost identical spots, one right after the other, form a new mechanism that has never been used before," says CD Matthias Freuler. The production company Wirz & Fraefel, directed by "Cannes Photographer" Ernst Wirz, has once again worked with the old medium of film in this new way for Mobiliar. The wittily mixed soundtrack is by Jinge Jungle.
Andreas Panzeri
