Good advertising month February

Mediafocus In February 2007, advertising pressure rose by 8.3% compared to the previous year. The cumulative increase amounted to 13.2 percent. In this month, the Internet, daily newspapers and consumer magazines saw above-average growth, while the other media groups recorded rising or stagnating advertising pressure. The only exception is cinema, which recorded a strong downward trend. The strongest growth was recorded by political campaigns (March referendums), charitable campaigns, IT and finance. By contrast, the tobacco, energy and beverage advertising markets declined sharply.