Thjnk and Ochsner Sport for Euro 2024: Being a fan is a sport in its own right
In the current campaign for the European Soccer Championship, Thjnk shows, on behalf of Ochsner Sport, how fans are getting ready for the tournament.
The way footballers prepare for the big games is a familiar image. Whether with big headphones in the team bus, the shirt perfectly hung up in the dressing room or the familiar reach for the grass before entering the pitch. In the campaign for Uefa Euro 2024, Ochsner Sport wants to show that the fans take these games at least as seriously as the players themselves.
Under the motto "Being a fan is a sport in its own right", for once it is not Mbappé, Shaqiri and co. who are preparing for the games, but the fans of various nations. They even include national team legend Stéphane Chapuisat, who still prepares for the matches with professional seriousness - simply as a fan.
The film can be seen on TV, at the POS and in various online formats. Subjects were also created for use online and in print.
Responsible at Ochsner SportMarco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media); Simon Zeder (Classic Communication), Andreas Züger (Classic Communication & PR), Nadine Holder (Content & Social Media). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Raymi Mendoza (Art Direction), Anna-Fiona Geller (Text), Moritz Houmard (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger, Cornelia Nünlist, Annika Seidel-Gudelj, Roxane Bründler (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy). External partners: Czar Film (Production), Bart Timmer (Director), Martijn Melis (DoP), Florian Nussbaumer (Executive Producing), Julia Weber, Sandy Blum (Producing), Marko Strihic (Edit), Sander van Wijk (Grading), Dub Dub (Sound Studio), Yves Bachmann (Photographer).
