Last but not least: I don't want to be a polar bear
Knut here, Knut there, Knut everywhere, for Kuoni also on the sandy beach. The travel company uses him as an advertising subject for air travel and some, including the left-wing weekly WoZ, declared him without further ado to be a symbol of climate change.
Knut here, Knut there, Knut everywhere, for Kuoni also on the sandy beach. The travel company uses him as an advertising subject for air travel and some, including the left-wing weekly WoZ, declared him without further ado to be a symbol of climate change.
A polar bear is making a career for itself, but no longer in the Circus Knie. There's no escaping the cute little white guy in the media at the moment. He is the animal of the moment, and everyone wants to take advantage of the opportunity. The Swiss Illustrated magazine is catching readers with him, he also made an appearance in the last edition of the TagesAnzeiger, and for Kuoni he is lying under the palm trees. For those who don't notice the contrast, the tour operator urgently recommends a vacation. The Zurich weekly WoZ not only discovered the one contradiction, but also sensed a subversive statement on climate change in the ad. Seen in this light, the always shrewd WoZ editors spotted two contradictions at the same time, since air travel has an extremely poor ecological balance sheet. Reason enough to quote the Kuoni boss for the interview, who then affirmed that there was no connection whatsoever between the climate debate and the bear, that it was simply a very cute advertising medium. The WWF could also think about this and revise its logo.
A polar bear is making a career for itself, but no longer in the Circus Knie. There's no escaping the cute little white guy in the media at the moment. He is the animal of the moment, and everyone wants to take advantage of the opportunity. The Swiss Illustrated magazine is catching readers with him, he also made an appearance in the last edition of the TagesAnzeiger, and for Kuoni he is lying under the palm trees. For those who don't notice the contrast, the tour operator urgently recommends a vacation. The Zurich weekly WoZ not only discovered the one contradiction, but also sensed a subversive statement on climate change in the ad. Seen in this light, the always shrewd WoZ editors spotted two contradictions at the same time, since air travel has an extremely poor ecological balance sheet. Reason enough to quote the Kuoni boss for the interview, who then affirmed that there was no connection whatsoever between the climate debate and the bear, that it was simply a very cute advertising medium. The WWF could also think about this and revise its logo.
