Bold and GVB show thick skin for homeowners
In the event of damage, costs can quickly add up—even beyond the basic coverage provided by GVB. GVB Private Insurance addresses these concerns with expanded coverage. Bold is promoting this rock-solid supplement in a hard-hitting campaign.
A fallen tree in the garden, a leaking pipe or a faulty washing machine - and disaster strikes. If homeowners are not comprehensively insured, this not only costs effort and nerves, but often also a lot of money.
GVB Buildings Insurance Berne offers the residents of Berne basic protection for their homes. In addition, GVB offers private insurance with extended cover that goes beyond the mandatory buildings insurance.
A special campaign is now designed to highlight this in a likeable way. The furry, typically Bernese "Bärater" is a personified version of the values and services of GVB Privatversicherungen. Brought to life in a combination of photo and CGI, he always has advice and action ready for policyholders, as well as snappy sayings.
Bold is responsible for the concept, creation, image processing and motion design. The implementations are now being used on various channels. In addition to posters, print, DOOH and online advertising media in the canton of Bern, the mascot also communicates via various dialog and direct measures.
Responsible at GVB: Sandra Jordi; Team Communication. Responsible agency: Bold. Responsible at Boutiq (film production): Mike Huber (Director), Chantal Gugger (Executive Producer), Bojana Ilic (Producer), Nicolas Burri (DoP/Photographer), Julia Morf (Production Design/Costume), LORE VFX (VFX).
