Fabio Zahnd strengthens Atupri in the social media
The health insurance provider Atupri is rolling out a new content strategy and has entrusted the project to Fabio Zahnd and his team. The project has been underway since mid-April, and the content is already available on Instagram and TikTok.
As part of the collaboration with Fabio Zahnd, Atupri wants to strengthen its own digital presence and reach its target group with varied and contemporary social content. Short social reels as well as longer video content and creative graphic posts are produced for TikTok and Instagram. This content should be visible and shareable and also touch and activate the target group.
The content covers a wide range of topics: For example, "Atupri-Grosi" shares practical life hacks and health tips from the medicine cabinet, and street surveys capture authentic opinions and experiences on various health topics. And in the video series "Emergency! Emergency" video series with Prof. Aristomenis Exadaktylos from Inselspital Bern debunks the myths of emergency medicine in an entertaining way and provides tips for everyday life.
In addition, various portrait videos are produced that focus on people with everyday concerns. The content is supplemented by other topics relevant to the target group in order to build a broad and committed community.
Responsible at Atupri: Tom Wyss (Head of Corporate & Marketing Communications), Sarah Tanner (Communications Specialist), Alana Bienz-Ruchti (Communications Specialist), Florence Hauri (Communications Specialist). Responsible for Fabio Zahnd: Jana Leu, Tiziana Rossi, Nik Thomi, Daniel Bürgin, Fabio Zahnd.
