Bluegummy opens doors for Minerva

 The Basel agency Bluegummy has created a new campaign for Minerva. The agency expanded on the claim "Minerva opens doors" for the renowned Basel private school. This year, it focuses on the range of courses on offer for children, young people and adults. At the level of the umbrella advertisements, the three target groups each stand in front of a door, and the offer for each target group is summarized. Bluegummy flanked the campaign with streetcar and S-Bahn posters, open days and a Cinemotion spot.