Scholtysik: Moving logo and new appearance for PSI
The Paul Scherrer Institute is adopting a modern image designed to convey its world-class research and facilitate effective communication in the digital age. Scholtysik is responsible for brand strategy, UX design, and the design and implementation of everything from websites and videos to wayfinding and events.
With 2300 employees and around 3000 guest researchers, the PSI is the largest research institute for natural and engineering sciences in Switzerland. It operates the Swiss particle accelerator-based large-scale research facilities, which are unique in this combination worldwide. The PSI is part of the ETH Domain and conducts research in the fields of future technologies, energy and climate, health innovation and the fundamentals of nature.
Moving brand and variable design
Now the institute has a new image. Scholtysik developed a dynamic logo for it, which is constantly forming anew from the smallest particles. The resulting shapes are inspired by the diverse research carried out at PSI, such as quantum technology, neutron scattering, protein folding and atmospheric chemistry. Spectral colors, which occur frequently in the imaging processes at PSI, are intended to illustrate the breadth and fascination of research at PSI. The new logo is registered in the Swiss trademark register both as a moving mark and in four static states.
Sub-brands for PSI Centers
The various research areas will now be managed as PSI Centers with their own sub-brands. In this way, they will become more visible in their respective research communities worldwide and contribute to attracting the best minds to Switzerland and increasing the innovative strength of the business location.
User-centered website
Scholtysik developed the new website based on the institute's goals, targeted user research and two-stage prototype testing. The new component-based UI design enables richer and more flexible content, ensures barrier-free access and improves readability and clarity.
