Publisuisse TV quiz enters the next round
Publisuisse’s new quiz is called «Weisch was?» In it, a child reenacts a TV commercial without mentioning the product being advertised. Two possible answers are displayed on screen, and the audience can guess which product is being referred to. A cash prize of 5,000 francs is up for grabs in each round.
Publisuisse's new quiz is called "Know what?". In it, a child retells a TV commercial without naming the advertised product. Two possible answers are shown and the audience can guess which product it is. A cash prize of CHF 5,000 is up for grabs in each round.
The quiz spot will be broadcast for two weeks per competition round in the SF, TSR and TSI advertising blocks. In the following week, the resolution can be seen with the complete competition TV spot. A new quiz round follows every month. The quiz is accompanied by its own website Weischwas.ch.
Each round of "Weisch was?" is sponsored by an advertiser. The only condition: The corresponding spot must be "on air" during the game period. In return, Publisuisse guarantees a media performance of at least six million gross contacts per round as well as a presence on Weischwas.ch. Sponsors benefit from an exclusive appearance in a friendly environment, as Publisuisse writes. The audience actively engages with the respective advertisement, which increases its impact. Advertisers receive informative results about the recall and recognition of their commercials from the responses of the competition participants.
The quiz spot will be broadcast for two weeks per competition round in the SF, TSR and TSI advertising blocks. In the following week, the resolution can be seen with the complete competition TV spot. A new quiz round follows every month. The quiz is accompanied by its own website Weischwas.ch.
Each round of "Weisch was?" is sponsored by an advertiser. The only condition: The corresponding spot must be "on air" during the game period. In return, Publisuisse guarantees a media performance of at least six million gross contacts per round as well as a presence on Weischwas.ch. Sponsors benefit from an exclusive appearance in a friendly environment, as Publisuisse writes. The audience actively engages with the respective advertisement, which increases its impact. Advertisers receive informative results about the recall and recognition of their commercials from the responses of the competition participants.
