AGFS anniversary celebration: Ten years of commitment to the Swiss TV market
The Swiss Television Advertising Association (AGFS) will celebrate its 10th anniversary in 2024. The anniversary celebrations took place on Tuesday. m&k Werbewoche.ch was there to gather reactions.
Since its foundation in 2014, AGFS has been committed to optimizing and strengthening the framework conditions for the TV market in Switzerland. "We are very proud of the progress and achievements of the last ten years," says Chairman of the Board of Directors Stephan Küng. "Our organization and our members have worked hard to make the planning of television advertising more efficient and effective. This anniversary not only marks a milestone in our history, but is also an incentive to continue and intensify our efforts."
One of the highlights was the introduction of the EvoAd planning tool, which made a significant contribution to promoting efficiency and effectiveness in television advertising. The AGFS was also able to raise awareness of the strategic importance of television in the digital age. Through events such as the Screenforce Days in Zurich and Lausanne and the provision of specialist knowledge and technological tools - such as the EvoAd planning tool - the Swiss Television Advertising Association has assumed a central role in the daily work process of the TV industry. "Television retains its magical appeal and is an indispensable part of the media landscape," emphasized Philipp Mason, Managing Director of AGFS, during the AGFS event.
The anniversary celebration took place on Tuesday at the Wöschi restaurant in Zurich. Around 100 guests from the industry came together to celebrate this milestone with culinary delights and stimulating discussions.
