The answer and Grün Stadt Zürich invite you into the urban jungle
The current employer branding campaign by Grün Stadt Zürich is primarily aimed at attracting new gardeners to the municipal organization. The Zurich-based agency Die Antwort is responsible for implementing the campaign.
Grün Stadt Zürich is currently looking for motivated gardeners with completed vocational trainingwho are ready to take on a new challenge and work together to make the city of Zurich even greener and more beautiful.
The concept of Die Antwort focuses on the urban jungle. In the campaign, gardeners from Grün Stadt Zürich pose confidently in their city and show that they do everything they can for the greenery in Zurich.
The cross-media campaign will be played out digitally and analog. The "urban jungle" will also be the central theme in communication at events and exhibitions.
Responsible at Grün Stadt Zürich: Jill Altenburger. Responsible agency: The answer.
