Content and form and Brack.ch deliver what's good for you
In its latest branding campaign—which combines both content and form—the Swiss online store Brack.ch demonstrates that its products evoke strong emotions.
Security, a good mood, first crushes or heart palpitations: Brack.ch delivers what's good for you. The current image campaign for the online store, which was created from content and form, was developed under this guiding principle.
Brack.ch was given an authentic, natural look for the moving image and out-of-home campaign. The subjects provide an insight into the normal everyday life of the Swiss: relaxed, unagitated and true to life. Situations are shown that are intended to trigger pleasant feelings - and for which Brack.ch has the right products.
For the first wave of the campaign, five commercials including three associated key visuals were produced, which pick up on the commercial subjects and the central idea "Brack.ch delivers what's good for you".
In order to emphasize not only the emotional message but also the wide variety of products and quality of Brack.ch, pure product subjects were also created, which combine the content of the commercials and their main message with the wide variety of Brack.ch products.
The image campaign has been running in German- and French-speaking Switzerland since May 6. The five commercials are being shown on television and online on social media and YouTube. The key visuals are scattered across a large area in the form of (D)OOH and placed as online banners.
Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Marketing Communications), Olivier Pasche (Head of Marketing Creation), David Waltenspuel (Brand Manager), Corina Buchelé (Graphics & Design), Seraina Gemperli, Gabriela Hagenbuch, Kevin Roth (Photography), Franziska Dowitad (Translation Management), Niklaus Schlumpf, Michael Suter (Video Producers). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Art Director), Dario Brazerol (Junior Copywriter), Stefanie Hager (Project Manager). Production: Soha Film, Jan-Eric Mack (Director), Jan Mettler (DoP), Patrizia Jaeger (Styling), Robin Fessel (Set Design), Simon Gutknecht (Editor), Roger Sommer (Colorist), DubDub (Sound Studio), Sabine Müller (Production Coordination), Rudi Haller (Executive Producer), Micha Freutel (photographer).
