Brändi Foundation with a new look from A4
The Brändi Foundation is getting a new brand identity: To this end, the A4 Agency developed a comprehensive corporate design concept. At its heart are the new logo and the new tagline: Brändi. Making more possible.
Many people know Brändi from the cult game "Brändi Dog". But few people know this: Brändi is the largest Swiss institution for the inclusion of people with disabilities. Today, more than 2000 people live and work at the foundation. To ensure the success of the institution in the future, the management initiated a comprehensive strategy development process.
An important part of this process is the new visual identity: it is intended to make the realignment visible and tangible for everyone. It was developed by A4 Agentur, a full-service provider from Rotkreuz. The new logo subtly symbolizes the theme of inclusion with the ligature in the lettering. The circular arc derived from this is a central design element. The new claim "Making more possible" is intended to get to the heart of the reorientation message: Brändi recognizes and realizes people's potential and overcomes supposed boundaries.
Strategy film for the kick-off
The A4 agency designed and produced a strategy film and flyer for the internal kick-off event. The agency is currently working on various implementations - from the redesign of the food and toy packaging to advertisements, posters, brochures and the expansion of the web screen design.
Responsible at Brändi: Marcel Hossli (Chief Executive Officer), Matthias Moser (Head of Marketing and Communication), Karin Strik (Head of Marketing & Sales Brändi Products). Responsible at A4 Agency: Patrik Frei (management), Nicole von Wartburg (concept, text), Simone Amrein (concept, design), Larissa Schelbert (consulting, project management), Brigitte Frei (text).
