Advertising with perspective
Schneider Construction, Berthoud, creates an ad campaign for wood-and-metal windows using analogies.
Building trade Schneider, Berthoud stages advertising for wood-metal windows with analogies. Wood-metal windows are twice as good. The Basel agency Schneider, Berthoud shows this without windows. The new campaign for Pro Holz-Metall-Fenster in Bachenbülach works with analogies. Objects are shown that are obviously finer, more functional or more ecological by combining two elements than shapes with just one element. For example, a Choco Petit Beurre, photographed at the right angle by Felix Streuli, becomes a double-good window. The campaign appears in the trade press, Schweizer Hausigentümer, Beobachter and the Coop press. It is supported by mailings.
Andreas Panzeri
Andreas Panzeri
